About SoMeT

The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.

SoMeT is tailored to destination marketing professionals from national organizations, regional boards and city tourism offices. An event is held each year in Australia, Europe and the United States.

Why SoMeT?
There are many tourism, digital or marketing conferences but none blends all three. Tourism conferences typically do not cover details of marketing development or explore how technology affects consumers. Digital conferences have broad subject matter to appeal to various industries and do not address the specific needs of the tourism sector.

SoMeT was created to fill this massive gap. There has never been a more critical time for the tourism industry to re-assess its marketing approach and put social at the core.

Social media is now essential for tourism marketing. The opportunities to influence travel decisions and tap into the conversations about your destination are here.

What can you expect?
SoMeT attracts leaders in destination marketing around the world. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends.

SoMeT is inherently social, too. SoMeT is designed through social media – from destination selection to event content to the conference experience itself. Host locations win the right to host the conference through competitive rounds of online voting. By combining a destination that is eager to host a conference with a program influenced by the participants themselves, SoMeT becomes a better conference experience for you.

Destination Think!
SoMeT is presented by Destination Think!, a strategic consultancy and marketing agency, working with the most innovative tourism boards in the world. Across our offices in Canada, the United States, Australia and Europe, we help clients to create a vision for their destination, solve business challenges and execute brilliant, integrated campaigns.

Join our Facebook community: Facebook.com/SoMeTourism
Talk to us on Twitter: @sometourism
Add to the discussion: #SoMeT14US (USA), #SoMeT15AU (Australia) and #SoMeT15EU (Europe)