The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.
SoMeT was launched in 2010 and is an event held annually in the United States, Australia and Europe.
Considered the top conference for DMOs and CVBs, and a Twitter trending topic in Australia in 2013, SoMeT is tailored to destination marketing professionals from national organizations, regional boards and city tourism offices.
There are many tourism, digital or marketing conferences but none blends all three. Tourism conferences typically do not cover details of marketing development or explore how technology affects consumers. Digital conferences have broad subject matter to appeal to various industries and do not address the specific needs of the tourism sector.
SoMeT was created to fill this massive gap. There has never been a more critical time for the tourism industry to re-assess its marketing approach and put social at the core.
Social media is now essential for tourism marketing. The opportunities to influence travel decisions and tap into the conversations about your destination are here.
What can you expect?
SoMeT attracts leaders in destination marketing around the world. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends.
SoMeT is inherently social, too. SoMeT is designed through social media – from destination selection to event content to the conference experience itself. Host locations win the right to host the conference through competitive rounds of online voting. By combining a destination that is eager to host a conference with a program influenced by the participants themselves, SoMeT becomes a better conference experience for you.
SoMeT is presented by Think! Social Media, a digital marketing agency with offices in Canada, the United States, Australia and Europe. We provide solutions exclusively for the tourism industry, including education, research, strategy and implementation.